All Blacks Experience
Client: Ngāi Tahu Tourism & NZ Rugby.
Work: Content Writing
All Blacks Experience is a guided interactive journey through the New Zealand Rugby story. The brief was to bring the legend of the All Blacks to life through engaging storytelling to drive interest in the experience and educate visitors. We produced the content for the 'Insider Information' section of the website in collaboration with Anna Pearson. See more: All Blacks Experience
Ora Pharm Website
Client: Ora Pharm.
Work: Copywriting, Brand Storytelling, Content Writing
Ora Pharm is a health and wellness company developing medicinal cannabis in New Zealand. We were brought in to craft their brand story, produce copy for the new website, and write regular content for Ora Pharm's blog and email newsletter. The unique challenge here was writing the website copy without mentioning the 'product' (marketing restrictions around medicinal cannabis). We love Ora Pharm's mission and it's a real privilege working with them. See more: Ora Pharm
The Biota Group Website
Client: The Biota Group
Work: Copywriting, Brand Storytelling
The Biota Group is an international renewable aquaculture company. They were going through a brand renewal process with our friends at ShiftOn when we were brought in to help with developing their brand story and crafting their website copy. The brief was to position Biota as the responsible choice for aquarists and to communicate the brand's sustainability story in a way that resonates with their audience. It was great to work with a company that's doing its bit to help preserve and restore our oceans. See more: The Biota Group
Absolute Energy Website
Client: Absolute Energy/ShiftOn
Work: Copywriting, Brand Storytelling
Absolute Energy is an insulation company in Nelson, New Zealand. They were in the midst of a brand regeneration with digital agency ShiftOn when we were brought in to assist. We started with our Brand Story Blueprint, helping Absolute Energy to get clear on their purpose and values. This was an incredibly illuminating process that brought the website and copy to life. The 'Feel right at home' tagline really resonated with all involved. See more: Absolute Energy
SaleHoo
Client: Doubledot Media
Work: Copywriting