Doing the basics the best.
We do things differently so we can provide big value for businesses that don't have big marketing budgets. How? We're storytelling specialists, not a full-service creative agency. We work remotely, so you're not subsidising our swanky, central city offices. We're a small business that understands small businesses. We've distilled years of experience & knowledge into systems that work. And we only do what we're really good at because we think you deserve our best.
Meet Jonathan Carson, chief doer of things @ The Content Lab
I'm an award-winning former journalist who once got punched in the face by Sonny Bill Williams for a story (seriously!). Since starting The Content Lab a few moons ago, I've worked with some of New Zealand's biggest brands, small businesses, marketing agencies and government departments. I tend to connect best with small businesses, owner-operators and solopreneurs. As a small business owner myself, I understand what you're going through. The traditional agency model doesn't work for the little guys, so I created something that does. It all starts with story. Together, we can craft a great one.
